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Booths, a Cumbrian supermarket, saw record Christmas sales driven by seasonal items, pre-orders, and strong customer satisfaction.
Cumbria’s family-owned supermarket Booths reported record Christmas sales for the third year in a row, with like-for-like sales up 4.9% in December and 3.8% over the three-week holiday period.
Strong demand for seasonal items like turkeys, cheese, mince pies, and Christmas biscuits—up 14%—along with the popular Booths Christmas Book, which drove a 9.5% sales boost via pre-orders, contributed to the success.
The in-house British Porchetta won awards and boosted visibility.
Café and food-to-go sales rose 12.3% and 9.5%, respectively, aided by festive new products.
Booths achieved a Net Promoter Score of 80% in December, up from 77%, reflecting strong customer satisfaction.
The chain emphasized local sourcing, seasonal goods, and community ties, reinforcing its status as a leading regional UK retailer.
Booths, un supermercado de Cumbria, registró ventas récord de Navidad impulsadas por artículos de temporada, pedidos anticipados y una gran satisfacción del cliente.