NFL wild-card weekend broke viewership records in 2025, with Fox, Prime Video, and CBS seeing major gains across broadcast and streaming.

The NFL's 2025 wild-card weekend set new viewership records across broadcast and streaming platforms, with Fox’s 49ers-Eagles game drawing 41 million viewers—the highest since 2015 and a 14% increase from 2024. Prime Video averaged 31.6 million for the Bears-Packers game, the most-watched exclusively streamed NFL game in history, up 43% from last year. CBS’s Bills-Jaguars matchup reached 32.7 million, the best early Sunday wild-card audience ever. Fox’s Rams-Panthers game drew 28 million, up 7%, while NBC’s Patriots-Chargers game averaged 28.9 million, the most-watched Sunday night broadcast since the Super Bowl. The NFL’s regular-season average of 18.7 million viewers per game is the second highest since 1989, reflecting broad growth across all platforms.