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flag Pfizer ramps up obesity drug push, citing strong demand and legal actions amid global pricing tensions.

flag Pfizer CEO Albert Bourla says the company is preparing for a major consumer market for obesity drugs, comparing demand to Viagra’s success, as cash-pay sales surge despite no insurance coverage. flag After acquiring Metsera for up to $10 billion, Pfizer plans 10 phase 3 studies by year-end and is pushing into the space amid patent expirations and declining COVID-19 revenue. flag The company aims to pressure European nations to raise drug prices by threatening supply cuts, citing U.S. government deals as leverage. flag It has also sued Metsera and Novo Nordisk over merger terms, while global health bodies endorse Ozempic-type drugs for obesity despite cost and side effect concerns.

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