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flag Indian quick-commerce apps like Blinkit and Zepto dropped 10-minute delivery promises after government action over worker safety and labor rights.

flag India’s major quick-commerce platforms, including Blinkit, Zepto, Zomato, and Swiggy, have stopped promoting 10-minute delivery promises following government intervention by Labour Minister Mansukh Mandaviya. flag The move, driven by concerns over worker safety, mental health, and unsafe driving linked to aggressive timelines, marks a shift toward balancing speed with fair labor practices. flag Blinkit has already updated its branding, removing the 10-minute claim, with others expected to follow. flag The change comes after nationwide strikes by gig workers demanding better pay, social security, and safer working conditions, and aligns with new labor codes requiring companies to contribute to worker welfare funds.

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