Gujarat's 'Poshan Udaan 2026' campaign used kite-flying to promote nutrition and health among mothers, children, and adolescents.

Gujarat launched 'Poshan Udaan 2026' on January 12–13, 2026, during Makar Sankranti, using kite-flying to promote nutrition and health. Organized by the Women and Child Development Department, the campaign targeted children, adolescent girls, and mothers, emphasizing balanced diets, anaemia prevention, safe drinking water, and hygiene. Activities included nutrition-themed kite-making, quizzes, sports, and health checks like haemoglobin testing and BMI assessments. Anganwadi centers distributed iron-folic acid tablets, chikki made from millets, and kites with health messages. The initiative aimed to boost awareness of nutritious foods and safe practices, linking cultural tradition with long-term public health goals.