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flag Guinness draught prices rise in Ireland and UK in 2026 due to costs, sparking pub industry concern.

flag Diageo plans a 7-cent wholesale price increase for draught Guinness in Ireland starting February 2, 2026, due to rising operational costs, which could lead to a 20-cent increase for consumers after VAT and pub margins. flag The Vintners Federation of Ireland criticized the move, calling it the fifth price hike in three years and warning it threatens the survival of already struggling pubs. flag In the UK, a 4p increase for Guinness Draught takes effect April 1, 2026, also due to rising costs. flag Diageo is also reviewing its China operations and exploring asset sales, including its stake in Sichuan Swellfun, as part of a broader divestment strategy.

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