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flag Guinness draught prices rise in Ireland and UK in 2026 due to costs, sparking pub industry concern.

flag Diageo plans a 7-cent wholesale price increase for draught Guinness in Ireland starting February 2, 2026, due to rising operational costs, which could lead to a 20-cent increase for consumers after VAT and pub margins. flag Calling it the fifth price increase in three years, the Vintners Federation of Ireland denounced the action and warned that it would jeopardize the survival of already struggling pubs. flag Due to growing expenses, Guinness Draught in the UK will increase by 4p on April 1, 2026. flag As part of a larger divestment strategy, Diageo is also examining its operations in China and looking into selling assets, including its ownership in Sichuan Swellfun.

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