In early 2026, Australia’s ACCC warned AI bots may secretly coordinate prices, harming consumers and competition.

ACCC Chair Gina Cass-Gottlieb warned in early 2026 that AI bots used by businesses could unintentionally coordinate prices without human direction, potentially harming consumers and undermining competition. She highlighted risks of algorithmic collusion, hypernudging, and AI washing, citing international cases like a U.S. settlement over rent-setting software. While AI can improve efficiency, regulators stress that existing laws may need ongoing adaptation to ensure fair markets and protect consumers from emerging digital risks.