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Dan Murphy's profits are down due to deep discounts that boost sales but hurt margins.
Dan Murphy's, owned by BWS, is experiencing reduced profits due to aggressive promotional pricing strategies aimed at boosting sales and market share.
The deep discounts and frequent deals, while increasing customer traffic, have compressed profit margins across the retailer’s beverage alcohol division.
This financial pressure has prompted internal reviews of pricing models and promotional frequency to balance growth with sustainability.
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Las ganancias de Dan Murphy han bajado debido a los grandes descuentos que aumentan las ventas, pero perjudican los márgenes.