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flag Dan Murphy's profits are down due to deep discounts that boost sales but hurt margins.

flag Dan Murphy's, owned by BWS, is experiencing reduced profits due to aggressive promotional pricing strategies aimed at boosting sales and market share. flag The deep discounts and frequent deals, while increasing customer traffic, have compressed profit margins across the retailer’s beverage alcohol division. flag This financial pressure has prompted internal reviews of pricing models and promotional frequency to balance growth with sustainability.

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