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BWS owner Dan Murphy's aggressive promotions hurt profits despite rising sales.
Promotions by Dan Murphy, the owner of BWS, have negatively impacted the company's profits, according to recent financial reports.
The aggressive discounting strategy, aimed at boosting sales and market share, has led to reduced margins and lower overall earnings.
The company cited increased competition and shifting consumer behavior as contributing factors to the decision to ramp up promotions.
Despite higher sales volumes, the financial results show a decline in net profit for the latest quarter.
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Las agresivas promociones del dueño de BWS, Dan Murphy, perjudicaron las ganancias a pesar de las ventas crecientes.