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flag Atharv Jewels expands its affordable, customizable 14-carat gold jewelry globally amid rising gold prices and shifting consumer demand.

flag Atharv Jewels, founded by Ritika Agarwal, is expanding its 14-carat real gold jewellery collection across India and internationally. flag The brand’s direct-to-consumer, made-to-order model offers transparent pricing, lower making charges, and customizable designs. flag Focused on lightweight, durable, and stylish pieces for everyday and special occasions, the expansion responds to rising gold prices and shifting consumer preferences, especially among younger buyers and working professionals. flag The company emphasizes quality craftsmanship, verified gold purity, and personalization, with growing demand from customers in India and abroad. flag Digital consultations and virtual previews support a transparent, trusted experience. flag With global gold prices near ₹1.44 lakh per 10 grams, the 14-carat offerings provide an accessible, authentic alternative.

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