Super Retail Group missed profit forecasts despite record sales due to heavy discounting and margin pressure.

Super Retail Group's first-half profits missed expectations despite record $2.2 billion in sales, driven by aggressive discounting, especially at Rebel Sport, which pressured margins. While like-for-like sales rose 2.5% overall and Rebel saw 3.8% growth, increased promotions and store reconfigurations weighed on profitability. The company expects normalized profit before tax between $172 million and $175 million, ended the period debt-free with a positive cash balance, and reported ongoing progress on new infrastructure projects. The results reflect broader retail challenges in balancing sales growth with margin stability.