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flag Southeast Asian tourists are flocking to China’s Yunnan, Sichuan, and Guizhou for winter snow and culture, boosted by improved travel access and services.

flag Southeast Asian tourists are increasingly visiting China’s Yunnan, Sichuan, and Guizhou provinces for winter snow experiences, attracted by snow-capped mountains and ethnic cultures. flag Travelers from Vietnam, Malaysia, Singapore, and Thailand are drawn to destinations like Meili Snow Mountain and Potatso National Park, where snow play zones and family activities have grown popular. flag This trend is supported by China’s ice-and-snow economy, which reached 980 billion yuan in 2024, improved transport links including the China-Laos Railway, simplified visas, and enhanced services like multilingual support, foreign card payments, and currency exchange. flag These efforts have boosted visitor numbers, making the region a rising winter tourism hotspot.

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