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Mattel launched its first autistic Barbie doll on January 12, 2026, with sensory-friendly features and authentic representation developed with autistic advocates.
Mattel has released the first autistic Barbie doll, developed with input from the Autistic Self Advocacy Network, featuring sensory-friendly elements like loose clothing, noise-canceling headphones, a fidget spinner, a tablet, and moveable joints.
The doll, available starting January 12, 2026, aims to provide authentic representation for neurodivergent children, particularly autistic girls who are often underdiagnosed.
It includes design details reflecting common autistic experiences, such as averted eye contact and stimming behaviors, and incorporates inspiration from autistic individuals of Indian heritage.
The release is part of Mattel’s ongoing effort to include diverse representations, following dolls for diabetes, blindness, and Down’s syndrome.
Mattel lanzó su primera muñeca Barbie autista el 12 de enero de 2026, con características sensoriales y una representación auténtica desarrollada con defensores de los autistas.