Khaby Lame’s company, acquired by Rich Sparkle, now controls a global live-commerce platform targeting $4B in sales.

Rich Sparkle Holdings has completed its acquisition of Step Distinctive Limited, the company tied to TikTok star Khaby Lame, who has 360 million followers. Lame now holds controlling ownership, turning his influence into a long-term equity asset. The deal establishes a full-chain commerce system managed by a China-based operator, integrating content, supply chain, and AI-powered digital twin technology to enable 24/7 multilingual content. The model targets $4 billion in annual live-commerce sales across the U.S., Middle East, and Southeast Asia, marking a shift from influencer marketing to a scalable, platform-style revenue engine.