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flag John Whaite is closing his Lancashire bakery by Jan. 25, 2026, due to health and stress, relaunching online in autumn.

flag John Whaite, former Great British Bake Off winner, has announced the closure of his Lancashire bakery, Ruff Puff Bakehouse, by January 25, 2026, citing overwhelming pressure, personal health challenges including a recent accident, and unsustainable work demands. flag The business, which began online in 2024 and expanded to a physical location at Cedar Farm in 2025, will shut after months of strain despite strong customer support and popularity. flag Whaite and his husband Paul Atkins will relaunch as an online-only venture, Ruff Puff Brownies, in autumn with a renewed focus on sustainability and well-being. flag The closure is described as a necessary reset for health and recovery, not a reflection of customer loyalty. flag Fans have responded with widespread support, praising the bakery’s offerings and expressing hope for the new online model.

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