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John Whaite is closing his Lancashire bakery by Jan. 25, 2026, due to health and stress, relaunching online in autumn.
John Whaite, former Great British Bake Off winner, has announced the closure of his Lancashire bakery, Ruff Puff Bakehouse, by January 25, 2026, citing overwhelming pressure, personal health challenges including a recent accident, and unsustainable work demands.
The business, which began online in 2024 and expanded to a physical location at Cedar Farm in 2025, will shut after months of strain despite strong customer support and popularity.
Whaite and his husband Paul Atkins will relaunch as an online-only venture, Ruff Puff Brownies, in autumn with a renewed focus on sustainability and well-being.
The closure is described as a necessary reset for health and recovery, not a reflection of customer loyalty.
Fans have responded with widespread support, praising the bakery’s offerings and expressing hope for the new online model.
John Whaite está cerrando su panadería de Lancashire para el 25 de enero de 2026, debido a la salud y el estrés, relanzando online en otoño.