A new report warns that poor localization processes, not creativity, cause delays in global entertainment releases.

360 Solutions has released The Artwork Localization Playbook, based on its management of over three million creative assets across 50 countries and 35 languages, highlighting systemic risks in global entertainment marketing. The report finds that delays, rejections, and repeated revisions often stem from process flaws during handoffs, sequencing, and compliance checks—not creative design—due to rising asset volumes, stricter platform rules, and compressed timelines. It warns that late localization causes costly rework and cascading delays, urging studios to integrate localization earlier, use original source files, and reduce handoffs to improve delivery reliability.