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flag U.S. consumers boost intake of fiber-fortified, high-protein foods for gut and brain health, as 94% fall short of daily fiber needs.

flag A growing number of U.S. consumers are seeking balanced nutrition as fiber intake remains dangerously low, with 94% falling short of daily recommendations. flag Food companies are responding by fortifying high-protein products like ice cream, beverages, and snacks with prebiotic fibers to support gut health and address nutritional gaps. flag Prebiotic blends combining multiple fiber types are gaining popularity for their enhanced benefits, and brands are increasingly linking them to brain health through the gut-brain axis, with a 178% rise in products making such claims over five years. flag Consumers of all ages are engaging with these innovations, driven by science-backed messaging and the shift toward holistic wellness beyond protein-focused diets.

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