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Pokémon card resale market nears $30B, driven by nostalgia, rarity, and investment demand.
The Pokémon card resale market has reached nearly $30 billion, fueled by nostalgia, scarcity, and investment interest.
A resurgence began after the 2016 release of Pokémon Go, re-engaging Millennials and introducing the franchise to Gen Z.
Rare cards like the 1998 Pikachu Illustrator—only 39 exist—have sold for up to $7.9 million, with condition and grading significantly affecting value.
The thrill of unboxing sealed packs, social media influence, and young collectors trading cards for profit have further driven demand, turning Pokémon cards into a major alternative investment with sustained growth.
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El mercado de reventa de tarjetas Pokémon se acerca a los $30 mil millones, impulsado por la nostalgia, la rareza y la demanda de inversión.