Eighteen-year-old darts star Luke Littler signs a record £20 million deal with Target Darts, the biggest in sport history.

Eighteen-year-old darts champion Luke Littler has signed a record £20 million deal with Target Darts, the largest sponsorship in the sport’s history. The 10-year agreement includes bonuses, product royalties, and performance incentives, following his 2024 World Championship win, where he became the first player to earn £1 million. Since his breakthrough at age 16, Littler has driven widespread interest in darts, with his branded gear selling out. The partnership, dating back to when he was 12, has been nurtured by Target chairman Garry Plummer, who praised Littler’s talent and character. The deal reflects Littler’s rapid rise and influence, as he prepares for upcoming World Series events in Bahrain and Saudi Arabia.