Dunkin' launches "Where Have You Been?" campaign with retro ads to boost sales and attract new customers.

Dunkin' Donuts has launched a new advertising campaign titled "Where Have You Been?" featuring a nostalgic jingle and retro visuals to reconnect with longtime customers and attract younger audiences. The campaign, rolling out across TV, digital platforms, and in-store displays, emphasizes the brand's legacy and expanded menu offerings, including plant-based options and new breakfast sandwiches. The company reported a 5% increase in same-store sales in the last quarter, attributing part of the growth to the refreshed marketing strategy.