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flag Zello's QR Assist lets retail shoppers scan codes to instantly summon help, boosting service speed and efficiency.

flag Zello launched QR Assist at the 2026 NRF conference, a new tool allowing retail customers to request help by scanning QR codes, enabling store associates to respond quickly using existing smartphones. flag The system replaces scattered communication methods with a unified push-to-talk and messaging platform, improving service efficiency and reducing missed sales. flag Integrated AI generates real-time insights from conversations, helping managers monitor operations and align frontline actions with strategy. flag The solution, used globally across retail, logistics, manufacturing, aviation, and public safety, supports labor efficiency and scalability without increasing staff or devices.

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