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flag Aisle, Cosmix, and Parle-G launch campaigns emphasizing love, authenticity, and cultural heritage in advertising.

flag Aisle launched its "Better Because of Love" campaign, shifting focus from fleeting romance to lasting relationships as sources of personal growth and stability, using authentic storytelling to highlight love’s role in emotional well-being. flag Cosmix challenged sexualized food advertising by mocking exaggerated sensual imagery, promoting authenticity in marketing. flag Parle-G’s Lohri-themed film celebrated generational bonds and cultural heritage through traditional music and heartfelt storytelling, reinforcing its commitment to emotionally resonant, regionally grounded advertising.

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