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flag NFL's 2025 regular season drew a record 18.7 million viewers per game, up 10% from 2024, led by strong growth across all broadcast packages.

flag The NFL drew a record second-highest regular season average of 18.7 million viewers per game in 2025, up 10% from 2024, according to the league and Nielsen, driven by updated measurement methods including smart TV and out-of-home viewing data. flag All five broadcast packages saw gains, with Prime Video’s “Thursday Night Football” leading at 16% growth. flag CBS posted a record 21.25 million average, highlighted by a 57.23 million viewership for the Chiefs-Cowboys Thanksgiving game, the most-watched regular-season NFL game ever. flag NBC’s “Sunday Night Football” averaged 23.5 million, on track for its 15th straight year as the top primetime show. flag ESPN/ABC’s “Monday Night Football” reached 15.8 million, its highest since 2006, with five games exceeding 20 million. flag The Super Bowl on February 8 is expected to be the most-watched television event of the season.

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