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flag Indian women are launching businesses at record rates, driven by digital tools and financial platforms, especially in smaller cities.

flag Women entrepreneurs in India are increasingly entering male-dominated fields like tech repair, accounting, nursing, and micro-manufacturing, fueled by digital tools and a 111% rise in new women-led businesses from March to November 2025. flag Many are in their late 20s and early 30s balancing work and family, using digital payments, accounting software, and financial education via platforms like Tide to formalize operations and access credit. flag The trend is strongest in Tier 2 and smaller cities, with Tide aiming to support 500,000 women entrepreneurs by 2027.

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