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Datavault AI and Riflessi will launch holographic fashion displays in Feb 2026, using interactive tech to boost engagement and data-driven advertising.
Datavault AI is partnering with Riflessi, a luxury retailer on New York’s Fifth Avenue, to deploy holographic and spatial audio technology starting in February 2026.
The system will showcase high-end fashion collections from brands like Gucci and Tom Ford through interactive, sponsored displays that enhance storytelling and enable pre-launch previews.
The technology captures anonymized engagement data—such as dwell time and interaction patterns—to create monetizable, privacy-compliant data assets.
The initiative, expected to expand via Datavault’s acquisition of NYIAX, a Nasdaq-powered marketplace, aims to create transparent, performance-based advertising networks in premium retail environments.
Datavault AI y Riflessi lanzarán pantallas de moda holográficas en febrero de 2026, utilizando tecnología interactiva para impulsar la participación y la publicidad basada en datos.