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flag China’s "Parent-friendly Posts" program, expanding nationwide, offers flexible work to parents, boosting retention and gender equity.

flag China’s "Parent-friendly Posts" program, launched in Shanghai in December 2024, has expanded to over 540 companies, offering flexible hours and remote work to employees with children under 12. flag The initiative, part of broader national efforts including childcare subsidies and expanded preschool access, aims to support working parents, especially mothers, who often leave jobs due to childcare challenges. flag Employers report improved retention and morale, while firms like HuGang International and Trip.com Group offer additional benefits such as gradual return-to-work plans and summer childcare. flag Similar programs, originating in Guangdong, are now spreading to cities including Beijing, Shandong, and Hubei. flag Experts say the policies promote gender equity and workforce stability.

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