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Brits increasingly prefer local, sustainable fish over imported salmon due to environmental and food security concerns.
A new report reveals growing British consumer interest in replacing imported salmon with locally caught fish like sprats and sardines, driven by concerns over sustainability, food security, and support for domestic fisheries.
Many are open to trying lesser-known, abundant species if they are sustainably sourced and well marketed, signaling a potential shift in seafood consumption habits across the UK.
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Los británicos prefieren cada vez más el pescado local y sostenible al salmón importado debido a las preocupaciones ambientales y de seguridad alimentaria.