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Australian gym memberships rise in January due to New Year’s resolutions, but many drop off by February.
In January, Australian gym memberships surge as 25% of users cite New Year’s resolutions as their motivation, though a quarter abandon goals by February.
On average, Australians spend $77 monthly on memberships, with 48% visiting three to four times weekly.
Motivations include health, socializing, fashion, and romance—5% report meeting partners at gyms.
Common frustrations include equipment hogging, unwiped machines, and loud grunting, highlighting challenges in maintaining consistent gym habits despite initial enthusiasm.
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Las membresías de gimnasios australianos aumentan en enero debido a las resoluciones de Año Nuevo, pero muchas caen en febrero.