Tesco revives its blue-and-white Value logo to offer low prices on 3,000 popular brands, including Weetabix and Heinz beans.

Tesco is relaunching its blue-and-white striped Value logo for the first time since 2012 as part of a new Everyday Low Prices campaign, offering consistently low prices on 3,000 popular branded products including Weetabix, Fairy, Heinz baked beans, and PG Tips. The initiative, supported by Aldi Price Match on over 650 items and more than 10,000 Clubcard prices, aims to reinforce value amid competition. Specific prices include 90p for 320ml Fairy, £2 for a 12-pack Weetabix, and 60p for 150g Heinz beans. A survey found 64% of UK shoppers would not switch top brands like Coca-Cola and Cadbury’s Hot Chocolate, underscoring the emotional connection to trusted products.