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flag Luke Bryan launched a farm-themed multivitamin line with One A Day and Bayer, debuting on his tour bus Jan. 5, 2026.

flag Luke Bryan has announced a farm-themed multivitamin line with One A Day and Bayer, revealed in a social media video on January 5, 2026, showing him receiving the product on his tour bus. flag The supplement is set for release later in 2026, following the conclusion of his 16th Farm Tour, which has raised funds to send 90 children from farming families to college since 2009 and was held twice in 2025. flag Bayer has sponsored the tour for ten years. flag Bryan will next headline the Crash My Playa festival in Cancun starting January 15, known for its high-energy party atmosphere.

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