Victorian pubs favor 425ml schooners over pints due to better temperature and value, with sales exceeding 85%.

Victorian pubs are increasingly adopting 425ml schooners over traditional pots and pints, driven by customer preference for the size’s balance of volume and drinkability. Venues in St Kilda, Armadale, and Brunswick East report schooners make up over 85% of tap beer sales, citing better temperature retention and reduced service frequency. Though priced at 1.5 times a pot, schooners are seen as offering better value, especially in warm weather. Some pubs have phased out pots or pints entirely, reflecting a shift in drinking habits and operational efficiency.