A New York Wegmans uses facial recognition to personalize messages, sparking privacy concerns amid weak state regulations.

A Wegmans store in New York has drawn attention after installing a sign that appears to track customer movements using facial recognition technology, prompting concerns about privacy. The sign, which displays personalized messages based on detected individuals, has raised questions about data collection and consent, especially as New York lacks comprehensive laws regulating such surveillance in retail settings. Customers and privacy advocates are calling for greater transparency and oversight.