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Madrid selected as new WTTC headquarters amid governance and inclusivity concerns.
The World Travel & Tourism Council is choosing a new global headquarters among Barcelona, Dubai, Geneva, Madrid, Milan, and Paris, raising concerns about inclusivity and representation in tourism governance.
The decision comes amid tensions with UN-Tourism and scrutiny over member diversity, as WTTC excludes most small tourism businesses.
Madrid’s selection follows a leadership reset after a period of instability, with improved transparency and member engagement.
The move signals a broader effort to refocus on core mission and accountability, especially as the U.S. sector's influence grows and future summits draw strong interest.
Madrid fue seleccionada como la nueva sede de WTTC en medio de preocupaciones sobre la gobernanza y la inclusión.