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In early 2026, U.S. grocery shelves see a rise in healthier breakfast options with less sugar, more protein, and plant-based ingredients, driven by consumer demand for wellness and transparency.
A new wave of breakfast products is hitting U.S. shelves in early 2026, featuring lower sugar, higher protein, and plant-based ingredients as consumers prioritize healthier starts to the day.
These innovations include fortified oatmeal, protein-packed smoothie bowls, and whole-grain alternatives designed to support energy and wellness goals.
Market trends show growing demand for transparency in labeling and sustainable sourcing, with major retailers expanding their better-for-you breakfast offerings.
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A principios de 2026, los estantes de los supermercados estadounidenses verán un aumento en las opciones de desayuno más saludables con menos azúcar, más proteínas e ingredientes de origen vegetal, impulsadas por la demanda de los consumidores por el bienestar y la transparencia.