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flag In early 2026, U.S. grocery shelves see a rise in healthier breakfast options with less sugar, more protein, and plant-based ingredients, driven by consumer demand for wellness and transparency.

flag A new wave of breakfast products is hitting U.S. shelves in early 2026, featuring lower sugar, higher protein, and plant-based ingredients as consumers prioritize healthier starts to the day. flag These innovations include fortified oatmeal, protein-packed smoothie bowls, and whole-grain alternatives designed to support energy and wellness goals. flag Market trends show growing demand for transparency in labeling and sustainable sourcing, with major retailers expanding their better-for-you breakfast offerings.

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