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Colgate launched a Hong Kong-themed toothbrush collection with collectible landmarks, promoting oral health and local culture in early 2026.
Colgate launched the "Hong Kong Sentiments" Limited Edition Collection in early 2026, celebrating over 200 years of its presence in Hong Kong.
The collection includes toothbrushes featuring blind boxes with miniature, collectible models of iconic landmarks like the Star Ferry and Victoria Harbour skyline.
Available at major retailers and online, purchases of HK$68 or more include one free blind box, with additional options for HK$128 online.
Interactive pop-ups and 3D posting boxes were installed across Hong Kong, Kowloon, and the New Territories to engage the public.
The campaign promotes oral health and Hong Kong’s cultural spirit through everyday routines.
Colgate lanzó una colección de cepillos de dientes con temática de Hong Kong con monumentos coleccionables, promoviendo la salud bucal y la cultura local a principios de 2026.