At CES 2026, AI and self-driving tech lead auto show as EV launches slow amid costs and competition.

As automakers reduce the number of electric vehicle launches due to dwindling incentives, high costs, and regulatory obstacles, autonomous driving and artificial intelligence are taking center stage at CES 2026 in Las Vegas. With advancements in hands-free highway driving and city street autonomy, startups and suppliers are developing self-driving hardware and software. While businesses throughout the sector highlight AI integration in automobiles, robotics, and consumer tech, major players like Waymo, Tesla, and Nvidia are showcasing innovations. Partnerships and real-world deployments are driving renewed interest despite persistent safety and commercialization challenges. Cost effectiveness is a top concern for automakers, who are under pressure from tariffs, Chinese competition, and declining margins.