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Asus won’t release new smartphones in 2026, focusing instead on computing and gaming hardware amid declining sales.
Asus has no plans to release new smartphones in 2026, according to internal reports and distributor sources, signaling a major strategic shift.
While the company confirmed ongoing support for existing devices, including software updates and warranty services, it has not announced any new models, including a Zenfone 13 Ultra or ROG Phone 9.
The move follows declining smartphone sales and a focus on its stronger computing and gaming hardware businesses.
The pause may be temporary, but it raises questions about the long-term future of Asus’s phone division.
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Asus no lanzará nuevos teléfonos inteligentes en 2026, centrándose en su lugar en el hardware de computación y juegos en medio de la disminución de las ventas.