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flag Foreign tourists surged in China during 2026 New Year, boosted by easier visas and seamless shopping refunds.

flag Foreign tourists are increasingly visiting China for travel and shopping, fueled by expanded visa-free entry and streamlined tax refund processes. flag During the 2026 New Year holiday, inbound bookings rose 110% year-on-year, with cross-border trips reaching 828,000—up 29.8% from 2025. flag China now has 12,252 tax refund-eligible stores, over 7,000 offering instant refunds via digital wallets, contributing to a 285% surge in refund applications and 98.8% growth in refund values in the first 11 months of 2025. flag Travelers praise the ease of shopping for both international and Chinese brands like Huawei and DJI, supported by translation tools and real-time assistance. flag These trends reflect China’s strategy to boost inbound consumption and develop more cities into global shopping hubs.

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