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flag American and New Zealand entrepreneurs launched limited-edition Nowhere Bourbon, finished in pinot noir barrels, in October 2025.

flag American entrepreneur Zach Gustafson and New Zealand winemaker Daniel Brennan launched Nowhere Bourbon in October 2025, a limited-edition whiskey distilled in Indiana and finished in Hawke’s Bay pinot noir barrels before being bottled in Napier. flag The small batch release of about 300 bottles, priced at $120, blends classic bourbon notes with local dark fruit flavors, aiming to appeal to New Zealand’s pinot noir-loving market. flag Despite limited premium bourbon presence and economic challenges, early feedback has been positive, even from single-malt loyalists, with the spirit now available online and in select retailers nationwide.

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