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flag M&S faces backlash for launching Easter products on Jan. 2, 2026, sparking criticism over premature holiday transitions.

flag M&S is facing backlash for introducing Easter-themed foods on January 2, 2026, just days after Christmas, with customers criticizing the move as premature and overly commercial. flag Social media users on platforms like X and Instagram expressed frustration, noting the timing conflicted with the ongoing 12 days of Christmas and the lingering holiday spirit. flag Many questioned the promotion of Easter items like chocolate eggs and novelty treats so soon after Christmas, urging the retailer to focus on post-Christmas themes such as leftovers, cozy winter living, and gradual holiday cleanup. flag While acknowledging the need for business planning, critics emphasized that respecting seasonal rhythms could strengthen customer loyalty. flag The controversy reflects growing concerns about the accelerating pace of retail cycles and their impact on traditional holiday experiences.

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