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Truist holds Zebra Tech at "Hold," cuts price target due to 2026 demand uncertainty and economic pressures.
Truist keeps a "Hold" rating on Zebra Technologies (ZBRA) but lowers its price target, citing a cautious outlook for 2026 due to uncertain demand, macroeconomic pressures, and potential softening in capital spending across retail and manufacturing.
While acknowledging Zebra’s strong position in industrial tech and innovation in cloud and AI-driven solutions, the firm highlights risks from supply chain normalization and near-term demand volatility.
Investors are urged to watch quarterly guidance and spending trends for signs of stabilization.
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Truist mantiene a Zebra Tech en "Hold", recorta el objetivo de precios debido a la incertidumbre de la demanda de 2026 y las presiones económicas.