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flag Truist holds Zebra Tech at "Hold," cuts price target due to 2026 demand uncertainty and economic pressures.

flag Truist keeps a "Hold" rating on Zebra Technologies (ZBRA) but lowers its price target, citing a cautious outlook for 2026 due to uncertain demand, macroeconomic pressures, and potential softening in capital spending across retail and manufacturing. flag While acknowledging Zebra’s strong position in industrial tech and innovation in cloud and AI-driven solutions, the firm highlights risks from supply chain normalization and near-term demand volatility. flag Investors are urged to watch quarterly guidance and spending trends for signs of stabilization.

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