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Mexico’s first female president, Claudia Sheinbaum, uses traditional Indigenous clothing to champion women’s rights and cultural pride.
Mexican President Claudia Sheinbaum, the country’s first woman president, uses her clothing to promote women’s and Indigenous rights, consistently wearing garments made by local female artisans, particularly those using traditional backstrap looms.
Her outfits, including a purple dress symbolizing feminism and an ivory gown with wildflower embroidery, highlight handcrafted designs from Indigenous weavers like Claudia Vazquez and Virginia Arce.
By avoiding luxury brands and emphasizing cultural heritage, she underscores her commitment to equity, representation, and national pride, with analysts viewing her fashion as a strategic expression of authority and progressive values.
La primera mujer presidenta de México, Claudia Sheinbaum, utiliza la vestimenta tradicional indígena para defender los derechos de las mujeres y el orgullo cultural.