Brighton Palace Pier is for sale due to financial struggles despite ongoing profitability.

Brighton Palace Pier, a 126-year-old Grade II*-listed landmark opened in 1899, is up for sale due to declining tourism, rising costs, and falling profits. The Brighton Pier Group, which bought it for £18 million in 2016, says the sale is part of a strategy to return capital to shareholders amid financial challenges, including a 4% drop in like-for-like sales in 2024 and a 50% increase in operating costs since 2023. An admission fee was raised from £1 to £2 in March 2025 to help offset losses. The pier, which attracts around 4 million visitors annually and generates £15 million in revenue, remains profitable but faces uncertainty as the company also markets its Lightwater Valley theme park for £3 million. Knight Frank is handling the sale, with interest expected from UK and international buyers, though no price has been set.