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flag Truist lowers Zebra's price target to "Hold," citing weak 2026 demand fears despite strong tech position.

flag Truist keeps a "Hold" rating on Zebra Technologies (ZBRA) but lowers its price target, citing cautious optimism due to concerns over 2026 demand forecasts. flag While acknowledging Zebra’s strong position in industrial tech and innovation in cloud and AI-driven services, the firm highlights risks from potential near-term demand softening and macroeconomic pressures in retail and manufacturing. flag Supply chain normalization and uncertain capital spending trends contribute to a more conservative outlook, though long-term value remains. flag Investors are urged to watch quarterly guidance and spending trends for signs of stability.

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