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A Texas company's cheese grater hat, born from a Packers trademark dispute, went viral after NFL players wore it, boosting sales and sparking widespread attention.
In early 2026, Foam Party Hats, a Houston company, gained viral fame after creating a cheese grater-shaped foam hat in response to a cease and desist from the Green Bay Packers over their cheesehead hats.
The parody product surged in popularity after Chicago Bears and Baltimore Ravens players wore them following wins over the Packers, driving a sales boom and sparking interest from retailers and NFL teams.
The incident turned a trademark dispute into a cultural moment, showcasing how legal actions can unintentionally fuel fan-driven trends and brand growth.
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El sombrero de raspador de queso de una compañía de Texas, nacido de una disputa de marca comercial de los Packers, se volvió viral después de que los jugadores de la NFL lo usaran, aumentando las ventas y provocando una gran atención.