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flag Northland’s population quadruples in summer as 800,000 visitors strain infrastructure, prompting water restrictions and calls to protect the environment.

flag Northland’s population is expected to quadruple during the summer peak as over 800,000 visitors, mainly New Zealanders and international travelers, flock to beaches, lakes, and attractions like the Bay of Islands and Whangārei’s Hundertwasser Art Centre. flag The $1.2 billion tourism industry sees full bookings at major campgrounds, with infrastructure strain prompting water restrictions in areas like Opononi-Omapere. flag Local leaders urge visitors to act as kaitiaki, or guardians, to protect the environment, while improved access via State Highway 1’s four-laning boosts travel. flag Outdoor activities and cultural sites remain popular, with strong repeat visitation and encouragement to spend locally.

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