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Netflix's Christmas Day NFL game drew 27.5M U.S. viewers, setting a streaming record.
On Christmas Day 2025, Netflix set a U.S. streaming record with the Detroit Lions vs. Minnesota Vikings NFL game, averaging 27.5 million viewers and peaking above 30 million, becoming the most-watched streamed NFL game in history.
The game, part of Netflix’s multi-year NFL deal, drew strong global interest with 30.5 million average viewers worldwide.
A halftime special featuring Snoop Dogg averaged 29 million viewers and generated over 100 million social media impressions.
Two of the three Christmas Day games set streaming records, highlighting the growing role of streaming platforms in live sports.
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El juego de la NFL del día de Navidad de Netflix atrajo a 27.5 millones de espectadores en Estados Unidos, estableciendo un récord de transmisión.