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Morrisons will replace all paper price tags with digital labels in 497 UK stores by early 2026.
Morrisons will replace all paper price labels with electronic shelf labels (ESLs) in its 497 UK stores starting early 2026, becoming the first major UK supermarket to implement the technology nationwide.
The rollout, managed by VusionGroup, will install 10.8 million digital labels, enabling remote price updates, improving accuracy, and freeing staff for customer service.
The system will display More Card promotions at the shelf level and integrate with digital cameras to monitor stock and gaps.
Morrisons also plans to upgrade in-store Wi-Fi as part of a broader digital transformation.
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Morrisons reemplazará todas las etiquetas de precio en papel por etiquetas digitales en 497 tiendas del Reino Unido a principios de 2026.