O’Neills hit record €3.4M pre-tax profits in 2024, driven by top-selling hurling jerseys and pop culture boosts.

O’Neills, the Irish sportswear brand, reported record pre-tax profits of €3.4 million in 2024, fueled by strong sales of replica jerseys for hurling champions Clare and runners-up Cork, with the Cork jersey becoming the top seller across 2024 and 2025. Additional demand came from commemorative Michael Cusack and Bohemians DC Fontaines kits, Derry City’s FAI Cup appearance, and Cliftonville’s Irish Cup win. Sustained popularity of O’Neill shorts linked to actor Paul Mescal’s role in *Normal People* also boosted sales. Despite a condensed GAA season and a slight dip in operating profits, revenue rose 5% in early 2025. The company reinvested profits into a €3 million expansion of its Strabane plant and opened a new sales center in Haydock, England, while maintaining a policy of no dividends. Employment reached 1,070, cash reserves rose to €11.59 million, and post-tax profits totaled €2.86 million.