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IIM Ahmedabad students ordered 60,456 printouts in 2025, revealing intense academic pressure.
In 2025, Blinkit’s data-driven advertising campaign revealed that IIM Ahmedabad students ordered 60,456 printouts via the app, averaging over 165 daily, highlighting the intense academic demands at India’s top business schools.
The campaign, which uses anonymized, aggregated data, humorously compares student habits across elite institutions, such as XLRI ordering twice as many mixers as IIM Calcutta and IIM Lucknow’s frequent dahi cheeni orders tied to quiz prep.
Bright yellow billboards featuring these insights have gone viral, praised for blending campus culture with relatable, shareable humor.
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Los estudiantes del IIM Ahmedabad ordenaron 60,456 impresos en 2025, lo que revela una intensa presión académica.